The move marks a departure from tradition and opens a new chapter in the royal family’s commitment to British craft and sustainability. Following a period of medical treatment and a gradual return to public duties, the Princess of Wales is ready to take on this prestigious responsibility. She recently celebrated her 43rd birthday and now has the power to issue Royal Warrants, a privilege that no Princess of Wales has exercised since Mary of Teck. This historic milestone distinguishes her role from that of her predecessor, Princess Diana, who did not have the opportunity to issue such warrants during her tenure.
Under reforms introduced by King Charles, the Royal Warrant process now includes a mandatory commitment to sustainability. The change reflects the royal family’s growing focus on environmental responsibility and sets a high bar for potential businesses to receive the certificate. Princess Catherine’s selections are expected to highlight a wide range of industries, from technology and innovation to fashion and design. Among the potential contenders are iconic British fashion brands such as Alexander McQueen, Catherine Walker, Jenny Packham and Strathberry.
Holland Cooper, the brand behind the memorable jumper worn by Princess Catherine during her 2022 bedtime story, is also in the running. The Princess of Wales’ influence on consumer trends often referred to as the “Kate effect” is well documented. Nicoa Pink, founder of PR and marketing agency We Are Pink, highlights the profound impact of the products the princess supports. Her genuine connection to these products often leads to a significant increase in popularity and demand.
By issuing a Royal Warrant, Princess Catherine can further cement her role as a key supporter of British businesses and crafts. The tradition of issuing Royal Warrants dates back to medieval times and was formalised in the 15th century, initially administered by the Lord Chamberlain. Today, the power to issue warrants rests with the reigning monarch, who appoints members of the royal family to be entrusted with the honour. Princess Catherine’s participation in the tradition underscores her growing influence within the royal family and her commitment to maintaining its legacy.
Princess Catherine’s appointment comes after a difficult period of medical treatment. She announced that she had completed her preventative chemotherapy in September. Her resilience and determination in returning to her royal duties has been widely admired. This new chapter in her life reflects her dedication to both her personal recovery and her duties as a prominent member of the royal family. While there is no set date for the issuance of Princess Catherine’s first Royal Warrant, sources close to her say she is excited about the role.
Her choices are expected to celebrate the best of British industry, craft and innovation, in line with her passion for sustainability and excellence. This historic development marks a significant step forward for the princess, and sets a precedent for future generations. By taking on this responsibility, Princess Catherine is not only honouring tradition but also modernising it, demonstrating the evolving role of the royal family in supporting British talent and values. As she continues to inspire through her actions, the world is watching with anticipation to see how this new chapter unfolds.
